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Rugged & Rustic - The Hair, Beard and Body Wash Low Down

David Ferrell

Since the launch of our Rugged & Rustic brand 3-in-1 "man wash", we have received a few questions about it and we're going to go ahead and answer them here.

Today's society tends to look for instant gratification, meaning we want stuff now! By all means, so do we, however occasionally, giving things time is just as important. Rugged & Rustic was built from the ground up, crafted for both men and women to use, and to give your skin a break from all the harsh synthetic chemicals that store bought washes typically contain. Let's hit a few topics to better understand why we made Rugged & Rustic the way we did.


We have all been using store bought products for the majority of our lives so far. Our bodies are used to them, but that doesn't mean we aren't being affected by what's inside of some of those store bought products. Many body washes on the market will contain things such as Parabens, Triclosan, and Phthalates. Now, what are those ingredients and what do they do? Good thing is, we will tell you.

Parabens are widely used preservatives that prevent the growth of bacteria, mold and yeast in cosmetic products. That all sounds good, right? Maybe not, as parabens possess estrogen-mimicking properties that have been linked to the increase risk of breast cancer. Yikes. We do not use these types ingredients in our products and never will.

Triclosan is a widely used antimicrobial chemical. Despite it being a known endocrine disruptor - especially the reproductive hormones and thyroid - manufacturers continue to use this chemical. The use of triclosan has raised concerns about its contribution to make bacteria anti-biotic resistant. You can see one of the studies done on triclosan here.

Phthalates are a group of chemicals that are used in hundreds of products to increase the flexibility and softness in plastics. Ummm, no thanks. These are known to be endocrine disruptors and have been linked to increased risk of breast cancer, early breast development in girls and reproductive birth defects in men and women. Again, yikes.

We chose to make our Rugged & Rustic body wash as safe as possible by not using any of the mentioned ingredients above. We use gentle surfactants that are mild in nature and are naturally occurring chemicals to help clean your skin, not harsh solvents.


Like we stated above, we all have been using store bought washes for a majority of our lives. Our bodies are used to them, but that doesn't mean they are good for us. When you switch from chemical laden products to a more natural, organic product, it may take some time to adjust. Solely use Rugged & Rustic for 2 full weeks to see and feel the difference in our product vs. the "big box" brands. Have patience, your skin will thank you later.


Since we do not use harsh chemicals or surfactants, the lather you get from Rugged & Rustic is less than you might be used to. A general rule about lather is the more lather you get, the harsher the chemicals are that are being used. The skin is the largest organ in your body, so we need to treat it right by not putting chemicals on it that may cause long term effects. While we suggest to use a loofah with Rugged & Rustic, keep in mind that bacteria can grow on them, especially since they are typically hanging in the warm, moist conditions of your bathroom. A good way to keep your loofah clean is to ensure you rinse it thoroughly after every use, let them dry completely - preferably not in your bathroom, and to replace them every few weeks. Loofas can be bought for about $2 each, so the investment to keep your skin in tip-top shape is small. 

We hope this will help you in your decision on choosing the right product. Our goal is to provide you with the most natural and organic products to use, while making them beneficial for all 3 - hair, beard and body, and Rugged & Rustic does just that.

Grab your bottle here!


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