The Rustic Beardsman began as a need to provide our own products for friends and family. From our very first purchase experience, we loved the culture, the attitude and the friendships we made. This is partly what shaped what The Rustic Beardsman is today.

Beginning in September 2015, our first retail ready product was finalized. Fast-forward to mid 2017 and our two flagship products were being developed and finalized. Hulk Hold and Thick & Creamy Beard Oil took many months of trial and error, but we finally perfected what we had envisioned.

Hulk Hold is like nothing else available. With its light and fluffy texture, but incredible hold, it met the need of beardsmen all over the world that wanted a strong hold, but the ability to have their beard look and feel as if nothing was there.

Thick & Creamy Beard Oil meets the needs of having a long lasting beard oil, providing structure without the hold, and scents that matched our Hulk Hold. This product had been in development for over a year and with a little ingenuity we were able to perfect our end goal. So far, both Hulk Hold and Thick & Creamy have received incredible feedback and stellar results.